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Issue Date Type Title
2003 Conference Culture's Influence on Consumer Behavior: Differences in Ethnic Groups in a Multiracial Asian Country

Jung, Kwon, Kau, Ah Keng

Conference Name : 2003 ACR North American Conference ProgramPlace : US
2003 Conference Chinese Consumer's Evaluation of Hybrid Products: Effects of Decomposition, Brand, and Ethnocentrism

Jung, Kwon, Kau, Ah Keng

Conference Name : Advertising and Consumer PsychologyPlace : KO
2003 Article An Exploratory Investigation into Impulse Buying Behavior in a Transitional Economy: A Study of Urban Consumers in Vietnam

Mai, Nguyen Thi Tuyet, Jung, Kwon, Lantz, Garold, Loeb, Sandra G.

Citation : Journal of International Marketing, vol. 11, no. 2, pp. 13-35, 2003
2003 Article Segmentation of Library Visitors in Singapore: Learning and Reading Related Lifestyles

Keng, Kau Ah, Jung, Kwon, Wirtz, Jochen

Citation : LIBRARY MANAGEMENT, v.24, pp.20 - 33, 2003
2003 Article Relationship Quality in Personal Life Insurance Services: A Comparison between In-groups and Out-groups

Shamdasani, Prem, Jung, Kwon

Citation : 2003 AMA Summer Educator's Proceedings: Enhancing Knowledge Development in Marketing, American Marketing Association, v.14, pp.37 - 38, 2003
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