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Culture's Influence on Consumer Behavior: Differences in Ethnic Groups in a Multiracial Asian Country

Jung, Kwon / Kau, Ah Keng

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Issue Date
2003-10-11
Publisher
Association for Consumer Research
Conf. Name
2003 ACR North American Conference Program
Place
US
The Fairmont Royal York, Toronto, Canada
Conference Date
2003-10-08
Language
English
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