Contents

Segmentation of Library Visitors in Singapore: Learning and Reading Related Lifestyles

Keng, Kau Ah / Jung, Kwon / Wirtz, Jochen

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Abstract

Examines the learning and reading-related lifestyles of users and non-users of libraries in Singapore. Door-to-door personal interviews with over 800 respondents in the age group of over 15 were used to collect the data. Factor analysis was used to establish eight types of reading and learning lifestyles. Subsequently cluster analysis was used to segment the respondents into seven types of library visitors. Together with their demographic characteristics and usage patterns of libraries, distinct profiles of these segments of people could be constructed. Finally, implications for library policy planners are discussed. © 2003, MCB UP Limited

Issue Date
2003
Publisher
Emerald Group Publishing Ltd.
Keywords
Library management, Marketing, Segmentation, Learning styles, Lifestyles, User studies, Singapore
Citation
LIBRARY MANAGEMENT, v.24, pp.20 - 33, 2003
DOI
10.1108/01435120310454485
Journal Title
LIBRARY MANAGEMENT
Start Page
20
End Page
33
ISSN
0143-5124
Language
English
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