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Chinese Consumer's Evaluation of Hybrid Products: Effects of Decomposition, Brand, and Ethnocentrism

Jung, Kwon / Kau, Ah Keng

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Issue Date
2003-06
Publisher
the Society for Consumer Psychology, the Korean Marketing Association
Conf. Name
Advertising and Consumer Psychology
Place
KO
COEX Intercontinental, Seoul
Conference Date
2003-06-05
Language
English
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