Contents
Results 11-20 of 56 (Search time: 0.002 seconds).
| Issue Date | Type | Title |
|---|---|---|
| 1997 | Conference | Consumer’s Susceptibility to Reference Group Influences in the USA and Singapore: A comparison between an Individualistic and a Collectivistic Culture Conference Name : Sixth Symposium on Cross-Cultural Consumer and Business StudiesPlace : US |
| 1994 | Conference | Marketing Strategy for the Multinational Firms from Newly Industrialized Countries in the Global Competition Conference Name : A Blueprint of Partnership Leading to the Year 2000: 1994 Korean Business StudiesPlace : RE |
| 2017 | Working Paper | Extending the Fit Hypothesis in Brand Extensions: Effects of Situational Involvement, Consumer Innovativeness and Extension Series : KDI School Working Paper 07-06 |
| 2004 | Article | Animosity towards Economic Giants: What the Little Guys Think Citation : JOURNAL OF CONSUMER MARKETING, v.21, no.3, pp.190 - 207, 2004 |
| 2004 | Article | Culture's Influence on Consumer Behaviors: Differences among Ethnic Groups in a Multiracial Asian Country Citation : Advances in Consumer Research, vol. 31, pp. 366-372, 2004 |
| 2003 | Article | An Exploratory Investigation into Impulse Buying Behavior in a Transitional Economy: A Study of Urban Consumers in Vietnam Citation : Journal of International Marketing, vol. 11, no. 2, pp. 13-35, 2003 |
| 2003 | Article | Segmentation of Library Visitors in Singapore: Learning and Reading Related Lifestyles Citation : LIBRARY MANAGEMENT, v.24, pp.20 - 33, 2003 |
| 2003 | Article | Relationship Quality in Personal Life Insurance Services: A Comparison between In-groups and Out-groups Citation : 2003 AMA Summer Educator's Proceedings: Enhancing Knowledge Development in Marketing, American Marketing Association, v.14, pp.37 - 38, 2003 |
| 2002 | Article | A Typology of Animosity and Its Cross-National Validation Citation : JOURNAL OF CROSS-CULTURAL PSYCHOLOGY, v.33, no.6, pp.525 - 539, 2002 |
| 2002 | Article | Beyond the Bamboo Curtain: Initial Results of a Large-Scale Asian Consumer Behavior Study Citation : Asian Journal of Marketing, v.9, no.1, pp.21 - 30, 2002 |