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Consumer’s Susceptibility to Reference Group Influences in the USA and Singapore: A comparison between an Individualistic and a Collectivistic Culture

Hsu, Chung-kue / Jung, Kwon

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Issue Date
1997-12
Publisher
Department of Business Administration
URI
http://archives.kdischool.ac.kr/kdi_dev/handle/11125/29791
Conf. Name
Sixth Symposium on Cross-Cultural Consumer and Business Studies
Place
US
Honolulu, Hawaii
Conference Date
1997-12-10
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