Contents
Consumer’s Susceptibility to Reference Group Influences in the USA and Singapore: A comparison between an Individualistic and a Collectivistic Culture
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- Issue Date
- 1997-12
- Publisher
- Department of Business Administration
- Conf. Name
- Sixth Symposium on Cross-Cultural Consumer and Business Studies
- Place
- US
Honolulu, Hawaii
- Conference Date
- 1997-12-10
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