Beyond the Bamboo Curtain: Initial Results of a Large-Scale Asian Consumer Behavior Study
Lee, Yih Hwai / Ang, Swee Hoon / Kau, Ah Keng / Houston, Michael / Jung, Kwon / Kum, Doreen / Lim, Elison
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- Issue Date
- 2002
- Publisher
- Academic Journals Inc.
- Journal Title
- Asian Journal of Marketing
- Start Page
- 21
- End Page
- 30
- ISSN
- 1819-1924
- Language
- English
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