| 2003 |
Conference |
Culture's Influence on Consumer Behavior: Differences in Ethnic Groups in a Multiracial Asian Country Jung, Kwon, Kau, Ah Keng Conference Name : 2003 ACR North American Conference ProgramPlace : US |
| 2003 |
Conference |
Chinese Consumer's Evaluation of Hybrid Products: Effects of Decomposition, Brand, and Ethnocentrism Jung, Kwon, Kau, Ah Keng Conference Name : Advertising and Consumer PsychologyPlace : KO |
| 2004 |
Article |
Animosity towards Economic Giants: What the Little Guys Think Ang, Swee Hoon, Jung, Kwon, Kau, Ah Keng, Leong, Siew Meng, Pornpitakpan, Chanthika, Tan, Soo Jiuan Citation : JOURNAL OF CONSUMER MARKETING, v.21, no.3, pp.190 - 207, 2004 |
| 2004 |
Article |
Culture's Influence on Consumer Behaviors: Differences among Ethnic Groups in a Multiracial Asian Country Jung, Kwon, Kau, Ah Keng Citation : Advances in Consumer Research, vol. 31, pp. 366-372, 2004 |
| 2002 |
Article |
A Typology of Animosity and Its Cross-National Validation Jung, Kwon, Ang, Swee Hoon, Leong, Siew Meng, Tan, Soo-Jiuan, Pornpitakpan, Chanthika, Kau, Ah Keng Citation : JOURNAL OF CROSS-CULTURAL PSYCHOLOGY, v.33, no.6, pp.525 - 539, 2002 |
| 2002 |
Article |
Beyond the Bamboo Curtain: Initial Results of a Large-Scale Asian Consumer Behavior Study Lee, Yih Hwai, Ang, Swee Hoon, Kau, Ah Keng, Houston, Michael, Jung, Kwon, Kum, Doreen, Lim, Elison Citation : Asian Journal of Marketing, v.9, no.1, pp.21 - 30, 2002 |
| 1999 |
Article |
The Seven Faces of Singaporeans: A Typology of Singapore Consumers and Their Aspirations and Life Satisfaction Jung, Kwon, Wirtz, Jochen, Tan, Soo-Jiuan, Kau, Ah Keng Citation : ASIA PACIFIC JOURNAL OF MANAGEMENT, v.16, no.2, pp.229 - 248, 1999 |
| 1999 |
Article |
Extending the Match-Up Hypothesis in Celebrity Advertising: The Effects of Celebrity and Product Incongruity and a Moderating Role of Consumers’ Optimum Stimulation Level Jung, Kwon, Kau, Ah Keng, Wong, Chock Fang Citation : Advances in Consumer Research, vol. 26, 1999 |
| 2004 |
Working Paper |
Culture's Consequences on Consumer Behavior Kau, Ah Keng, Jung, Kwon Series : Research Paper Series #2004-001 (MKTG) |
| 2006 |
Book Chapter |
Chinese Consumer's Evaluation of Hybrid Products: Effects of Decomposition , Brand and Ethnocentrism Jung, Kwon, Kau, Ah Keng Book : Creating Images and the Psychology of Marketing CommunicationsPublisher : Psychology Press |
