Contents
Creating Images and the Psychology of Marketing Communications
Chinese Consumer's Evaluation of Hybrid Products: Effects of Decomposition , Brand and Ethnocentrism
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- Issue Date
- 2006-08
- Publisher
- Psychology Press
- Pages
- 440
- Series Title
- Advertising and Consumer Psychology Series
- Start Page
- 141
- End Page
- 158
- ISBN
- 978-0-8058-5216-5
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