Contents

Creating Images and the Psychology of Marketing Communications

Chinese Consumer's Evaluation of Hybrid Products: Effects of Decomposition , Brand and Ethnocentrism

Jung, Kwon / Kau, Ah Keng(Author)

Issue Date
2006-08
Publisher
Psychology Press
Pages
440
Series Title
Advertising and Consumer Psychology Series
Start Page
141
End Page
158
ISBN
978-0-8058-5216-5
Language
ENG
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