Contents
Creating Images and the Psychology of Marketing Communications
Chinese Consumer's Evaluation of Hybrid Products: Effects of Decomposition , Brand and Ethnocentrism
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Jung, Kwon | - |
| dc.contributor.author | Kau, Ah Keng | - |
| dc.date.available | 2018-12-06T05:14:31Z | - |
| dc.date.issued | 2006-08 | - |
| dc.identifier.isbn | 978-0-8058-5216-5 | - |
| dc.identifier.uri | http://archives.kdischool.ac.kr/kdi_dev/handle/11125/29427 | - |
| dc.format.extent | 440 | - |
| dc.language | ENG | - |
| dc.publisher | Psychology Press | - |
| dc.relation.isPartOf | Creating Images and the Psychology of Marketing Communications | - |
| dc.relation.isPartOfSeries | Advertising and Consumer Psychology Series | - |
| dc.title | Chinese Consumer's Evaluation of Hybrid Products: Effects of Decomposition , Brand and Ethnocentrism | - |
| dc.type | Book | - |
| dc.description.isChapter | TRUE | - |
| dc.citation.endPage | 158 | - |
| dc.citation.startPage | 141 | - |
| dc.contributor.affiliatedAuthor | Jung, Kwon | - |
| dc.type.docType | 저서 | - |
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