Contents

Results 281-290 of 464 (Search time: 0.002 seconds).

This table browses all dspace content
Issue Date Type Title
2011 Article Changes in Advertising Strategies During an Economic Crisis: An Application of Taylor's Six-Segment Message Strategy Wheel

Lee, Tae Jun, Taylor, Ronald E., Chung, Won Jun

Citation : JOURNAL OF APPLIED COMMUNICATION RESEARCH, v.39, no.1, pp.75 - 91, 2011
2011 Article Performance Regimes Amidst Governance Complexity

Moynihan, Donald P, Fernandez, Sergio, Kim, Soonhee, LeRoux, Kelly M, Piotrowski, Suzanne J, Wright, Bradley E, Yang, Kaifeng

Citation : Journal of Public Administration Research and Theory, v.21, no.1, pp.141 - 155, 2011
2011 Article Exploring the Role of Social Networks in Affective Organizational Commitment : Network Centrality, Strength of Ties, and Structural Holes

Lee, Jooho, Kim, Soonhee

Citation : American Review of Public Administration, vol. 41, no. 2, pp. 205-223, 2011
2011 Article A strategic response to the financial crisis: an empirical analysis of financial services advertising before and during the financial crisis

Lee, Tae Jun, Chung, Won Jun, Talyor, Ronald E.

Citation : JOURNAL OF SERVICES MARKETING, v.25, no.3, pp.150 - 164, 2011
2011 Article Young adults' responses to product placement in movies and television shows : A comparative study of the United States and South Korea

Lee, Tae Jun, Sung, Yong Jun, Choi, Se Jung

Citation : INTERNATIONAL JOURNAL OF ADVERTISING, v.30, no.3, pp.479 - 507, 2011
2010 Article 법률분야 전문자격사제도의 개선방안

김두얼, 이시욱

Citation : 법경제학연구, v.7, no.2, pp.183 - 222, 2010
2011 Article 지역금융 시스템 활성화를 위한 정책 제언

손욱, 박장호

Citation : 한국경제연구, vol. 29, no. 3, pp. 191-232, 2011
2011 Article 자사주 매입과 재량적 발생의 저평가 신호에 관한 연구

최효순, 손욱, 이수로

Citation : 한국경제연구, vol. 29, no. 1, pp. 103-131, 2011
2011 Article Cross-cultural challenges in product placement

Lee, Tae Jun, Sung, Yong Jun, De Gregorio, Federico

Citation : MARKETING INTELLIGENCE AND PLANNING, v.29, no.4, pp.366 - 384, 2011
2011 Article Understanding your retirement savings: How the recent economic recession changed advertising in retirement financial services

Lee, Tae Jun, Chung, Won Jun, Paik, Christopher

Citation : JOURNAL OF FINANCIAL SERVICES MARKETING, v.16, no.3/4, pp.244 - 262, 2011
상단으로 이동