| 2011 |
Article |
A strategic response to the financial crisis: an empirical analysis of financial services advertising before and during the financial crisis Lee, Tae Jun, Chung, Won Jun, Talyor, Ronald E. Citation : JOURNAL OF SERVICES MARKETING, v.25, no.3, pp.150 - 164, 2011 |
| 2011 |
Article |
Young adults' responses to product placement in movies and television shows : A comparative study of the United States and South Korea Lee, Tae Jun, Sung, Yong Jun, Choi, Se Jung Citation : INTERNATIONAL JOURNAL OF ADVERTISING, v.30, no.3, pp.479 - 507, 2011 |
| 2011 |
Article |
Cross-cultural challenges in product placement Lee, Tae Jun, Sung, Yong Jun, De Gregorio, Federico Citation : MARKETING INTELLIGENCE AND PLANNING, v.29, no.4, pp.366 - 384, 2011 |
| 2011 |
Article |
Understanding your retirement savings: How the recent economic recession changed advertising in retirement financial services Lee, Tae Jun, Chung, Won Jun, Paik, Christopher Citation : JOURNAL OF FINANCIAL SERVICES MARKETING, v.16, no.3/4, pp.244 - 262, 2011 |
| 2011 |
Article |
Korean Practitioners' Managerial Perspectives on Brand Placement. Lee, Tae Jun, Chung, Won Jun, Sung, Yong Jun, Lee, Jong Hyuk Citation : International Journal of Integrated Marketing Communications, v.3, no.1, pp.33 - 51, 2011 |
| 2010 |
Article |
Academic institutions electronic-recruitment efforts on academic diversity: A comparative analysis of websites of US, UK, and South Korean universities Chung, Won Jun, Lee, Tae Jun, Humphrey, Vernon F. Citation : PRism, vol. 7, no. 2, pp. 1-14, 2010 |
| 2019 |
Article |
Using government websites to enhance democratic E-governance: A conceptual model for evaluation Seulki Lee-Geiller, Lee, Tae Jun Citation : Government Information Quarterly, vol. 36, no. 2, pp. 208-225, 2019 |
| 2018 |
Article |
Corporate Social Responsibility as Strategic Crisis Communication in an Economic Crisis among Financial Service Organizations Wonjun Chung, Lee, Tae Jun Citation : Asian Communication Research, vol. 15, no. 2, pp. 25-68, 2018 |
| 2020 |
Article |
Are pictures worth a thousand words? The effect of information presentation type on citizen perceptions of government websites Lee, Taejun (David), Lee-Geiller, Seulki, Lee, Byung-Kwan Citation : GOVERNMENT INFORMATION QUARTERLY, vol. 37, no. 3, 2020 |
| 2019 |
Article |
Co-Creating Public Value in E-Government: A Case Study of Korean Municipal Government Websites Lee-Geiller, Seulki, Lee, Tae Jun Citation : International Journal of Electronic Government Research, vol. 15, no. 4, pp. 19-36, 2019 |
