Contents

Academic institutions electronic-recruitment efforts on academic diversity: A comparative analysis of websites of US, UK, and South Korean universities

Chung, Won Jun / Lee, Tae Jun / Humphrey, Vernon F.

  • 0 WEB OF SCIENCE
  • 0 SCOPUS
Abstract

This study explores the extent to which universities utilise the benefits of the web to reach one of their major public relations goals to increase international student recruitment. This study compares the content of the websites of the US, the UK, and South Korean universities in terms of information quality and system quality. A total of 261 websites were content-analysed in this study. Most of the three countries’ universities use their websites as an effective tool to utilise various public relations performances such as information providers. But, they are not effectively using the web to connect with their publics in terms of two-way communication and interactivities.

Issue Date
2010
Publisher
Massey University and Bond University
Citation
PRism, v.7, no.2, pp.1 - 14, 2010
URL
http://www.prismjournal.org/fileadmin/Praxis/Files/Journal_Files/Chung_Lee_Humphrey.pdf
Journal Title
PRism
Start Page
1
End Page
14
ISSN
1448-4404
Language
English
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