Korean Practitioners' Managerial Perspectives on Brand Placement.
Lee, Tae Jun / Chung, Won Jun / Sung, Yong Jun / Lee, Jong Hyuk
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- Issue Date
- 2011
- Publisher
- Racom Communications
- Journal Title
- International Journal of Integrated Marketing Communications
- Start Page
- 33
- End Page
- 51
- ISSN
- 1943-3735
- Language
- English
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