Contents

Korean Practitioners' Managerial Perspectives on Brand Placement.

Lee, Tae Jun / Chung, Won Jun / Sung, Yong Jun / Lee, Jong Hyuk

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Issue Date
2011
Publisher
Racom Communications
Citation
International Journal of Integrated Marketing Communications, v.3, no.1, pp.33 - 51, 2011
Journal Title
International Journal of Integrated Marketing Communications
Start Page
33
End Page
51
ISSN
1943-3735
Language
English
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