| 2004 |
Working Paper |
Culture's Consequences on Consumer Behavior Kau, Ah Keng, Jung, Kwon Series : Research Paper Series #2004-001 (MKTG) |
| 2004 |
Book |
Understanding Singaporeans: Values, Lifestyles, Aspirations and Consumption Behaviors Kau, Ah Keong, Jung, Kwon, Tambyah, Siok Kuan, Tan, Soo Jiuan Publisher : World Scientific |
| 2006 |
Working Paper |
Impulse Buying Behaviors on the Internet Jung, Kwon, Lim, Clement Series : KDI School Working Paper 06-09 |
| 2006 |
Book Chapter |
Chinese Consumer's Evaluation of Hybrid Products: Effects of Decomposition , Brand and Ethnocentrism Jung, Kwon, Kau, Ah Keng Book : Creating Images and the Psychology of Marketing CommunicationsPublisher : Psychology Press |
| 2002 |
Working Paper |
A Structural Model of Market Orientation Effects on Entrepreneurial Values and Performance of SMEs Lee, Khai Sheang, Tan, Soo-Jiuan, Jung, Kwon |
| 2006 |
Article |
Cross-Gender Brand Extensions: Effects of Gender of the Brand, Gender of Consumer, and Product Type on Evaluation of Cross-Gender Extensions Jung, Kwon, Lee, Winston Citation : Advances in Consumer Research, vol. 33, pp. 67-74, 2006 |
| 2008 |
Working Paper |
Effects of Price Comparison Site on Price and Value Perceptions in Online Purchases Lee, Sun, Jung, Kwon Series : KDI School Working Paper Series 08-01 |
| 2009 |
Article |
Measuring Status Orientations: Scale Development and Validation in the Context of an Asian Transitional Economy Tambyah, Siok Kuan, Tuyet Mai, Nguyen Thi, Jung, Kwon Citation : JOURNAL OF MARKETING THEORY AND PRACTICE, v.17, no.2, pp.175 - 187, 2009 |
| 2008 |
Article |
Understanding Consumer Animosity in an International Crisis: Nature, Antecedents, and Consequences Leong, Siew Meng, Cote, Joseph A, Ang, Swee Hoon, Tan, Soo Jiuan, Jung, Kwon, Kau, Ah Keng, Pornpitakpan, Chanthika Citation : JOURNAL OF INTERNATIONAL BUSINESS STUDIES, v.39, no.6, pp.996 - 1009, 2008 |
