Contents

Understanding Consumer Animosity in an International Crisis: Nature, Antecedents, and Consequences

Leong, Siew Meng / Cote, Joseph A / Ang, Swee Hoon / Tan, Soo Jiuan / Jung, Kwon / Kau, Ah Keng / Pornpitakpan, Chanthika

Abstract

The nature, antecedents, and consequences of consumer animosity during the 1997 Asian economic crisis are investigated, based on a large-scale survey of 2000 adult consumers representative of five affected nations (Indonesia, Malaysia, Singapore, South Korea, and Thailand). An animosity model was developed and tested with the US and Japan as target countries. As predicted, stable and situational animosity reduced willingness to buy products from a perceived hostile national entity. Affective evaluations and cognitive judgments were negatively influenced by situational animosity but not by stable animosity. As expected, situational animosity was increased by external attribution, perceived external control, and stable animosity. Implications of these findings are discussed, and directions for future research suggested. © 2008 Academy of International Business.

Issue Date
2008
Publisher
PALGRAVE MACMILLAN LTD
Keywords
animosity; Asia; crisis; international marketing
DOI
10.1057/palgrave.jibs.8400392
Journal Title
JOURNAL OF INTERNATIONAL BUSINESS STUDIES
Start Page
996
End Page
1009
ISSN
0047-2506
Language
English
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