Contents

Impulse Buying Behaviors on the Internet

Jung, Kwon / Lim, Clement

Abstract

With the increase in online shopping by consumers, impulse buying on the Internet becomes a quite common buying behavior. Based on the Beatty and Ferrell's (1998) model of impulse buying, this study proposes and empirically testes a model to explain impulse buying behaviors on the Internet.

Issue Date
2006-12
Publisher
KDI School of Public Policy and Management
Keywords
Impulse buying; Internet
Pages
21
Series Title
KDI School Working Paper 06-09
DOI
10.2139/ssrn.953851
Language
ENG
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