Contents
Impulse Buying Behaviors on the Internet
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- Abstract
With the increase in online shopping by consumers, impulse buying on the Internet becomes a quite common buying behavior. Based on the Beatty and Ferrell's (1998) model of impulse buying, this study proposes and empirically testes a model to explain impulse buying behaviors on the Internet.
- Issue Date
- 2006-12
- Publisher
- KDI School of Public Policy and Management
- Keywords
- Impulse buying; Internet
- Pages
- 21
- Series Title
- KDI School Working Paper 06-09
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