| 2003 |
Article |
An Exploratory Investigation into Impulse Buying Behavior in a Transitional Economy: A Study of Urban Consumers in Vietnam Mai, Nguyen Thi Tuyet, Jung, Kwon, Lantz, Garold, Loeb, Sandra G. Citation : Journal of International Marketing, vol. 11, no. 2, pp. 13-35, 2003 |
| 2003 |
Article |
Segmentation of Library Visitors in Singapore: Learning and Reading Related Lifestyles Keng, Kau Ah, Jung, Kwon, Wirtz, Jochen Citation : LIBRARY MANAGEMENT, v.24, pp.20 - 33, 2003 |
| 2003 |
Article |
Relationship Quality in Personal Life Insurance Services: A Comparison between In-groups and Out-groups Shamdasani, Prem, Jung, Kwon Citation : 2003 AMA Summer Educator's Proceedings: Enhancing Knowledge Development in Marketing, American Marketing Association, v.14, pp.37 - 38, 2003 |
| 2002 |
Article |
A Typology of Animosity and Its Cross-National Validation Jung, Kwon, Ang, Swee Hoon, Leong, Siew Meng, Tan, Soo-Jiuan, Pornpitakpan, Chanthika, Kau, Ah Keng Citation : JOURNAL OF CROSS-CULTURAL PSYCHOLOGY, v.33, no.6, pp.525 - 539, 2002 |
| 2002 |
Article |
Beyond the Bamboo Curtain: Initial Results of a Large-Scale Asian Consumer Behavior Study Lee, Yih Hwai, Ang, Swee Hoon, Kau, Ah Keng, Houston, Michael, Jung, Kwon, Kum, Doreen, Lim, Elison Citation : Asian Journal of Marketing, v.9, no.1, pp.21 - 30, 2002 |
| 2001 |
Article |
Singaporeans' Attitudes Towards Work, Pecuniary Adherence, Materialism, Feminism, Environmental Consciousness and Media Credibility Jiuan, Tan Soo, Wirtz, Jochen, Jung, Kwon, Keng, Kau Ah Citation : Singapore Management Review, vol. 23, no. 1, pp. 59-86, 2001 |
| 2000 |
Article |
The Influence of Materialistic Inclination on Values, Life Satisfaction and Aspirations: An Empirical Analysis Keng, Kau Ah, Jung, Kwon, Jiuan, Tan Soo, Wirtz, Jochen Citation : SOCIAL INDICATORS RESEARCH, v.49, no.3, pp.317 - 333, 2000 |
| 2009 |
Working Paper |
Are Entrepreneurs and Managers Different? Values and Ethical Perceptions of Entrepreneurs and Managers Jung, Kwon Series : KDI School Working Paper 09-18 |
| 2007 |
Working Paper |
Extending the Fit Hypothesis in Brand Extensions: Effects of Situational Involvement, Consumer Innovativeness and Extension Incongruity on Evaluation of Brand Extensions Jung, Kwon, Tey, Leslie Series : KDI School Working Paper 07-06 |
| 2005 |
Working Paper |
Coupon Redemption Behaviors among Korean Consumers: Effects of Distribution Method, Face Value, and Benefits on Coupon Redemption Rates in Service Sector Jung, Kwon, Lee, Boon Young Series : KDI School Working Paper 05-14 |
