Contents
Showing results 10 to 29 of 85
| Issue Date | Type | Title |
|---|---|---|
| 2011 | Article | Changes in Advertising Strategies During an Economic Crisis: An Application of Taylor's Six-Segment Message Strategy Wheel Citation : JOURNAL OF APPLIED COMMUNICATION RESEARCH, v.39, no.1, pp.75 - 91, 2011 |
| 2017 | Article | Clear, conspicuous, and improving: US corporate websites for critical financial literacy in retirement Citation : International Journal of Bank Marketing, vol. 35, no. 5, pp. 761-780, 2017 |
| 2019 | Article | Co-Creating Public Value in E-Government: A Case Study of Korean Municipal Government Websites Citation : International Journal of Electronic Government Research, vol. 15, no. 4, pp. 19-36, 2019 |
| 2019 | Article | Co-Creating Public Value in E-Government: A Case Study of Korean Municipal Government Websites Citation : International Journal of Electronic Government Research, vol. 15, no. 4, pp. 19-36, 2019 |
| 2019 | Article | Collaborative Accountability for Sustainable Public Health: A Korean Perspective on the Effective Use of ICT-Based Health Risk Communication Citation : Government Information Quarterly, vol. 36, no. 2, pp. 226-236, 2019 |
| 2022 | Book Chapter | Communicating in an evolving and fast-paced digital age Book : OECD Report on Public Communication: The Global Context and the Way ForwardPublisher : OECD |
| 2018 | Article | Corporate Social Responsibility as Strategic Crisis Communication in an Economic Crisis among Financial Service Organizations Citation : Asian Communication Research, vol. 15, no. 2, pp. 25-68, 2018 |
| 2022 | Article | COVID-19 상황 인식이 백신 접종 의향에 미치는 영향 - MZ세대가 갖는 정부신뢰의 조절효과를 중심으로 - Citation : Crisisonomy, vol. 18, no. 1, pp. 69-86, 2022 |
| 2017 | Book Chapter | Crisis Communication: The Case of the 2015 Middle East Respiratory Book : Case Studies on Public Policy in Korea for Knowledge SharingPublisher : Korea Development Institute |
| 2011 | Article | Cross-cultural challenges in product placement Citation : MARKETING INTELLIGENCE AND PLANNING, v.29, no.4, pp.366 - 384, 2011 |
| 2013 | Article | Current Agency-Client Perspectives on Product Placement in Korea Citation : 광고학연구, v.24, no.4, pp.121 - 142, 2013 |
| 2014 | Article | Determinants of Electronic Word-of-Mouth (eWOM) and Purchase Intention in Digital Signage Advertising (DSA) Citation : International Journal of Applied Engineering Research, vol. 9, no. 21, pp. 9149-9156, 2014 |
| 2013 | Article | Effects of Ethnic Identity on Perceived Advertisers' Motives in Values Advocacy Advertising Citation : JOURNAL OF PROMOTION MANAGEMENT, v.19, no.5, pp.583 - 604, 2013 |
| 2013 | Article | Effects of mutual fund advertising disclosures on investor information processing and decision-making Citation : JOURNAL OF SERVICES MARKETING, v.27, no.2, pp.104 - 117, 2013 |
| 2024 | Article | Estimating the Social Value of Digital Signage Landmarks as Sustainable Tourist Attractions Citation : Sustainability, vol. 16, no. 4, pp. 1695, 2024 |
| 2018 | Working Paper | Extending the Understanding of Citizens' Acceptance and Use of Open Government Data for Public Health in Korea Series : KDI School Working Paper 18-02 |
| 2023 | Article | Fighting the Spread of COVID-19 Misinformation on Social Media: Predicting Two Types of Misinformation-Sharing Behaviors via Risk Perception, Social Media Literacy, Fear, and Organizational Trust Citation : Journal of Public Relations, vol. 27, no. 3, pp. 269-297, 2023 |
| 2018 | Working Paper | Financial Information Disclosure Readability, Financial Education, and Financial Decision Making Series : KDI School Working Paper 18-04 |
| 2018 | Book Chapter | Government communication and trust Book : Understanding the Drivers of Trust in Government Institutions in KoreaPublisher : OECD and Korea Development Institute |
| 2011 | Book Chapter | Hallyu as a Strategic Marketing Key in the Korean Media Content Industry Book : Hallyu : Influence of Korean popular culture in Asia and BeyondPublisher : Seoul National University Press |