Contents
Effects of mutual fund advertising disclosures on investor information processing and decision-making
- 2 WEB OF SCIENCE
- 6 SCOPUS
- 1204 ITEM VIEW
- 0 DOWNLOAD
- Issue Date
- 2013
- Publisher
- EMERALD GROUP PUBLISHING LIMITED
- Keywords
- Advertising disclosure, Mutual fund advertising, Financial decision-making, Consumer welfare, Disclosure, Unit trusts, Advertising
- Journal Title
- JOURNAL OF SERVICES MARKETING
- Start Page
- 104
- End Page
- 117
- ISSN
- 0887-6045
- Language
- English
- Files in This Item:
- There are no files associated with this item.
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