Contents

Effects of mutual fund advertising disclosures on investor information processing and decision-making

Lee, Tae Jun / Yun, Tai Woong / Haley, Eric

Issue Date
2013
Publisher
EMERALD GROUP PUBLISHING LIMITED
Keywords
Advertising disclosure, Mutual fund advertising, Financial decision-making, Consumer welfare, Disclosure, Unit trusts, Advertising
Citation
JOURNAL OF SERVICES MARKETING, v.27, no.2, pp.104 - 117, 2013
DOI
10.1108/08876041311309234
Journal Title
JOURNAL OF SERVICES MARKETING
Start Page
104
End Page
117
ISSN
0887-6045
Language
English
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