OECD Report on Public Communication: The Global Context and the Way Forward
Communicating in an evolving and fast-paced digital age
This chapter explores emerging practices and salient issues that governments should consider when communicating in a fast-paced digital environment. It will begin by taking stock of how Centres of Government and Ministries of Health are communicating in today’s digital landscape to build an understanding of how this function is perceived and valued and to identify trends and existing challenges. In advocating for digital by design approach, it will explore the opportunities for governments to amplify the reach, interactivity and inclusiveness of online communication efforts.
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