Contents

OECD Report on Public Communication: The Global Context and the Way Forward

Communicating in an evolving and fast-paced digital age

Pilichowski, Elsa / Bellantoni, Alessandro / Alfonsi, Carlotta / Cazenave, Emilie / Matasick, Craig / Paulina Lopez Ramos / Lee, Tae Jun(Author)

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Abstract

This chapter explores emerging practices and salient issues that governments should consider when communicating in a fast-paced digital environment. It will begin by taking stock of how Centres of Government and Ministries of Health are communicating in today’s digital landscape to build an understanding of how this function is perceived and valued and to identify trends and existing challenges. In advocating for digital by design approach, it will explore the opportunities for governments to amplify the reach, interactivity and inclusiveness of online communication efforts.

Issue Date
2022-01
Publisher
OECD
Contents
5. Communicating in an evlving and fast-paced digital age

Introduction
How are Governments communicating in a digital age?
Placing stakeholders at the heart of digital communication efforts
Key findings and way forward
References
Notes
Pages
237
URI
https://archives.kdischool.ac.kr/handle/11125/43036
URL
https://www.oecd.org/publications/oecd-report-on-public-communication-22f8031c-en.htm
DOI
10.1787/22f8031c-en
Start Page
129
End Page
166
ISBN
978-9264811966
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