Chinese Consumer's Evaluation of Hybrid Products: Effects of Decomposition, Brand, and Ethnocentrism
Jung, Kwon / Kau, Ah Keng
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- Issue Date
- 2003-06
- Publisher
- the Society for Consumer Psychology, the Korean Marketing Association
- URI
- http://archives.kdischool.ac.kr/kdi_dev/handle/11125/29768
- Conf. Name
- Advertising and Consumer Psychology
- Place
- KO
COEX Intercontinental, Seoul
- Conference Date
- 2003-06-05
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