Contents
Chinese Consumer's Evaluation of Hybrid Products: Effects of Decomposition, Brand, and Ethnocentrism
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Jung, Kwon | - |
| dc.contributor.author | Kau, Ah Keng | - |
| dc.date.available | 2018-12-06T05:40:23Z | - |
| dc.date.created | 2018-01-30 | - |
| dc.date.issued | 2003-06 | - |
| dc.identifier.uri | http://archives.kdischool.ac.kr/kdi_dev/handle/11125/29768 | - |
| dc.language | English | - |
| dc.publisher | the Society for Consumer Psychology, the Korean Marketing Association | - |
| dc.title | Chinese Consumer's Evaluation of Hybrid Products: Effects of Decomposition, Brand, and Ethnocentrism | - |
| dc.type | Conference | - |
| dc.identifier.bibliographicCitation | Advertising and Consumer Psychology | - |
| dc.description.journalClass | 2 | - |
| dc.citation.conferenceDate | 2003-06-05 | - |
| dc.citation.conferencePlace | KO | - |
| dc.citation.conferencePlace | COEX Intercontinental, Seoul | - |
| dc.citation.title | Advertising and Consumer Psychology | - |
| dc.contributor.affiliatedAuthor | Jung, Kwon | - |
| dc.type.docType | null | - |
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