Contents

Electronic Customer Relationship Management

Using Electronic Customer Relationship Management to Maximize/Minimize Customer Satisfaction/Dissatisfaction

Cho, Yoon Cheong / Fjermestad, Jerry(Author)

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Issue Date
2006
Publisher
M.E. Sharpe, Inc.
Pages
210
Start Page
34
End Page
50
ISBN
0-7656-1327-1
ISSN
1554-6152
Language
ENG
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