Contents
Results 1-7 of 7 (Search time: 0.001 seconds).
| Issue Date | Type | Title |
|---|---|---|
| 1999 | Book Chapter | The Celebrity Endorser and Product Images: To Be or Not To Be Congruent? Two Perspectives from the Match-Up Hypothesis and Mandler’s Model Book : AMA Winter Educators’ Conference ProceedingsPublisher : American Marketing Association |
| 2004 | Book | Understanding Singaporeans: Values, Lifestyles, Aspirations and Consumption Behaviors Publisher : World Scientific |
| 2006 | Book Chapter | Chinese Consumer's Evaluation of Hybrid Products: Effects of Decomposition , Brand and Ethnocentrism Book : Creating Images and the Psychology of Marketing CommunicationsPublisher : Psychology Press |
| 1998 | Book Chapter | Clustering of singaporeans Book : Seven Faces of Singaporeans: Their Values, Aspirations, and LifestylesPublisher : Prentice Hall |
| 2015 | Book Chapter | The Seven Faces of Singapore - Initial Findings from a Large-scale Representative Life Style Study Book : Proceedings of the 1997 World Marketing CongressPublisher : Springer International Publishing |
| 2015 | Book Chapter | Influences of Category Structure on Brand Positioning and Choice Book : Proceedings of the 1993 Academy of Marketing Science (AMS) Annual ConferencePublisher : Springer International Publishing |
| 2021 | Book | 실패관리와 성공관리: 실패의 유익함과 성공의 해로움을 체계적으로 관리하는 방법 Publisher : 박영사 |
1