Contents
AMA Winter Educators’ Conference Proceedings
The Celebrity Endorser and Product Images: To Be or Not To Be Congruent? Two Perspectives from the Match-Up Hypothesis and Mandler’s Model
- 1050 ITEM VIEW
- 0 DOWNLOAD
- Issue Date
- 1999-08
- Publisher
- American Marketing Association
- Pages
- 276
- ISSN
- 1054-0806
- Files in This Item:
- There are no files associated with this item.
Click the button and follow the links to connect to the full text. (KDI CL members only)
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.