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| Issue Date | Type | Title |
|---|---|---|
| 2003 | Conference | Culture's Influence on Consumer Behavior: Differences in Ethnic Groups in a Multiracial Asian Country Conference Name : 2003 ACR North American Conference ProgramPlace : US |
| 2003 | Conference | Chinese Consumer's Evaluation of Hybrid Products: Effects of Decomposition, Brand, and Ethnocentrism Conference Name : Advertising and Consumer PsychologyPlace : KO |
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