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Issue Date Type Title
2006 Article Measuring E-Satisfaction Of Interactive Online Communication System

Cho, Yoon Cheong

Citation : Review of Business Information Systems, vol. 10, no. 4, pp. 1-16, 2006
2014 Article The Effectiveness Of Product Placement By Media Types: Impact Of Image And Intention To Purchase

Guennemann, Frank, Cho, Yoon Cheong

Citation : Journal of Service Science, vol. 7, no. 1, pp. 29-42, 2014
2004 Article Consumer Choice Behavior on the Web: The Effects of Product Attributes on Willingness to Purchase

Cho, Yoon Cheong, Ha, Joseph

Citation : Journal of Business & Economics Research, vol. 2, no. 10, pp. 75-87, 2004
2005 Article Assessing Country-of-Origin Effects: The Impact of An International Event

Cho, Yoon Cheong, Ha, Joseph

Citation : JOURNAL OF APPLIED BUSINESS RESEARCH, vol. 21, no. 3, pp. 47-59, 2005
2024 Article Sensemaking in crisis: Unpacking how teachers interpret and respond to online education as street-level bureaucrats

Bao, Nguyen Van, Do, Thao Ngoc, Cho, Yoon Cheong, Thuong, Phan Thi Song

Citation : Cogent Education, vol. 11, no. 1, 2024
2022 Article Investigating Factors of Transitioned-Online Courses on Satisfaction and Learning Effectiveness in Higher Education during the Era of the COVID-19

BAO, Nguyen Van, Cho, Yoon Cheong

Citation : East Asian Journal of Business Economics, vol. 10, no. 3, pp. 1-15, 2022
2022 Article How the High-Stakes and College Entrance Exam Affects Students’ Perception: Implication on Management Policy in Higher Education

BAO, Nguyen Van, Cho, Yoon Cheong

Citation : East Asian Journal of Business Economics, vol. 10, no. 1, pp. 83-97, 2022
2024 Article The Prospects of Metaverse in the Public vs. Private Sector by Millennials and Generation Z: Citizen/Customer Relationship Management

조윤정

Citation : The Journal of Industrial Distribution & Business (JIDB), vol. 15, no. 2, pp. 1-10, 2024
2024 Article Application of AI in Marketing Strategy: Insights from Millennials and Generation Z

조윤정

Citation : The Journals of Economics, Marketing & Management, vol. 12, no. 1, pp. 29-38, 2024
2024 Article Smart City Marketing Strategy: Transformative Endeavor

Cho, Yoon Cheong

Citation : East Asian Journal of Business Economics, vol. 12, no. 1, pp. 13-22, 2024
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