Contents

Assessing Country-of-Origin Effects: The Impact of An International Event

Cho, Yoon Cheong / Ha, Joseph

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Abstract

This study is to investigate how consumers’ attitudes toward brands/products manufactured by a country are affected by an international event. Authors explored that consumers’ attitudes toward brand “made in ___” are affected by various constructs, such as prior beliefs about the products’ attributes, the country’s image along with the brand name, and attitudes toward the advertising during an international event.

Issue Date
2005
Publisher
Western Academic Publishers
Keywords
country of origin, brand name
Citation
JOURNAL OF APPLIED BUSINESS RESEARCH, v.21, no.3, pp.47 - 59, 2005
DOI
10.19030/jabr.v21i3.1468
Journal Title
JOURNAL OF APPLIED BUSINESS RESEARCH
Start Page
47
End Page
59
ISSN
0892-7626
Language
English
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