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Issue Date Type Title
2019 Article Effects of Advertising Campaign on the Salesperson’s Performance: Should a Multilevel Marketing Firm Advertise Its Brand to Customers?

Yoo, Changjo, Cho, Yoon Cheong

Citation : The Journal of Industrial Distribution & Business, vol. 10, no. 6, pp. 7-17, 2019
2019 Article Investigating Utility, Attitude, Intention, and Satisfaction of Skill-Sharing Economy

La, Soo-Jung, Cho, Yoon Cheong

Citation : The Journal of Industrial Distribution & Business, vol. 10, no. 1, pp. 39-49, 2019
2019 Article Analyzing Consumer Socialization of Child: An Empirical Study of Elementary Students

Shin, Ji Hoon, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 5, no. 4, pp. 9-14, 2019
2019 Article Exploring Corporate Social Responsibility Dimensions that Affect Customer Satisfaction and Loyalty

Mo, Sujin, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 6, no. 2, pp. 1-11, 2019
2011 Article Analyzing Online Customer Dissatisfaction Toward Perishable Goods

Cho, Yoon C.

Citation : JOURNAL OF BUSINESS RESEARCH, vol. 64, no. 11, pp. 1245-1250, 2011
2014 Article The Effectiveness Of Product Placement By Media Types: Impact Of Image And Intention To Purchase

Guennemann, Frank, Cho, Yoon Cheong

Citation : Journal of Service Science, vol. 7, no. 1, pp. 29-42, 2014
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