Analyzing Consumer Socialization of Child: An Empirical Study of Elementary Students

Abstract

The purpose of this study is to explore children’s socialization as consumers. This study investigates the impacts of parenting, including gender issues, working status, education, authority power, employment types, and peer groups and media. This study conducts surveys and applies statistical analysis, such as regression, ANOVA, and t-test for its major findings. The results of the study provide meaningful implications for the consumer socialization of children and offers social policy and managerial implications.