2004 |
Article |
Animosity towards Economic Giants: What the Little Guys Think Ang, Swee Hoon, Jung, Kwon, Kau, Ah Keng, Leong, Siew Meng, Pornpitakpan, Chanthika, Tan, Soo Jiuan Citation : JOURNAL OF CONSUMER MARKETING, v.21, no.3, pp.190 - 207, 2004 |
2004 |
Article |
Culture's Influence on Consumer Behaviors: Differences among Ethnic Groups in a Multiracial Asian Country Jung, Kwon, Kau, Ah Keng Citation : Advances in Consumer Research, vol. 31, pp. 366-372, 2004 |
2002 |
Article |
A Typology of Animosity and Its Cross-National Validation Jung, Kwon, Ang, Swee Hoon, Leong, Siew Meng, Tan, Soo-Jiuan, Pornpitakpan, Chanthika, Kau, Ah Keng Citation : JOURNAL OF CROSS-CULTURAL PSYCHOLOGY, v.33, no.6, pp.525 - 539, 2002 |
2002 |
Article |
Beyond the Bamboo Curtain: Initial Results of a Large-Scale Asian Consumer Behavior Study Lee, Yih Hwai, Ang, Swee Hoon, Kau, Ah Keng, Houston, Michael, Jung, Kwon, Kum, Doreen, Lim, Elison Citation : Asian Journal of Marketing, v.9, no.1, pp.21 - 30, 2002 |
1999 |
Article |
The Seven Faces of Singaporeans: A Typology of Singapore Consumers and Their Aspirations and Life Satisfaction Jung, Kwon, Wirtz, Jochen, Tan, Soo-Jiuan, Kau, Ah Keng Citation : ASIA PACIFIC JOURNAL OF MANAGEMENT, v.16, no.2, pp.229 - 248, 1999 |
1999 |
Article |
Extending the Match-Up Hypothesis in Celebrity Advertising: The Effects of Celebrity and Product Incongruity and a Moderating Role of Consumers’ Optimum Stimulation Level Jung, Kwon, Kau, Ah Keng, Wong, Chock Fang Citation : Advances in Consumer Research, vol. 26, 1999 |
2008 |
Article |
Understanding Consumer Animosity in an International Crisis: Nature, Antecedents, and Consequences Leong, Siew Meng, Cote, Joseph A, Ang, Swee Hoon, Tan, Soo Jiuan, Jung, Kwon, Kau, Ah Keng, Pornpitakpan, Chanthika Citation : JOURNAL OF INTERNATIONAL BUSINESS STUDIES, v.39, no.6, pp.996 - 1009, 2008 |