| 2013 |
Article |
Effects of mutual fund advertising disclosures on investor information processing and decision-making Lee, Tae Jun, Yun, Tai Woong, Haley, Eric Citation : JOURNAL OF SERVICES MARKETING, v.27, no.2, pp.104 - 117, 2013 |
| 2012 |
Article |
기업의 사회적 책임공시 유형의 설득효과에 대한 실증적 연구: 소비자의 사회적 책임성향과 광고회의의 조절적 효과 중심으로 이태준, 윤태웅, 홍석민 Citation : 광고연구, no.95, pp.78 - 109, 2012 |
| 2012 |
Article |
The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions Lee, Tae Jun, Yun, Tai Woong, Haley, Eric Citation : JOURNAL OF CONSUMER AFFAIRS, v.46, no.2, pp.260 - 287, 2012 |
| 2011 |
Article |
Adherence of Retirement Mutual Fund Providers to the Securities and Exchange Commission (SEC)'s Advertising Guidance: Provision and Readability of Advertising Disclosure Lee, Tae Jun, Chung, Won Jun, Haley, Eric Citation : JOURNAL OF CONSUMER POLICY, vol. 34, pp. 455-474, 2011 |
| 2011 |
Article |
US Retirement Financial Services Advertising's Financial Information Provisions, Communication Strategies and Judgmental Heuristic Cues Lee, Tae Jun, Haley, Eric, Yun, Tai Woong, Chung, Won Jun Citation : JOURNAL OF CONSUMER AFFAIRS, v.45, no.3, pp.391 - 418, 2011 |
| 2011 |
Article |
Changes in Advertising Strategies During an Economic Crisis: An Application of Taylor's Six-Segment Message Strategy Wheel Lee, Tae Jun, Taylor, Ronald E., Chung, Won Jun Citation : JOURNAL OF APPLIED COMMUNICATION RESEARCH, v.39, no.1, pp.75 - 91, 2011 |
| 2011 |
Article |
A strategic response to the financial crisis: an empirical analysis of financial services advertising before and during the financial crisis Lee, Tae Jun, Chung, Won Jun, Talyor, Ronald E. Citation : JOURNAL OF SERVICES MARKETING, v.25, no.3, pp.150 - 164, 2011 |
| 2011 |
Article |
Young adults' responses to product placement in movies and television shows : A comparative study of the United States and South Korea Lee, Tae Jun, Sung, Yong Jun, Choi, Se Jung Citation : INTERNATIONAL JOURNAL OF ADVERTISING, v.30, no.3, pp.479 - 507, 2011 |
| 2011 |
Article |
Cross-cultural challenges in product placement Lee, Tae Jun, Sung, Yong Jun, De Gregorio, Federico Citation : MARKETING INTELLIGENCE AND PLANNING, v.29, no.4, pp.366 - 384, 2011 |
| 2011 |
Article |
Understanding your retirement savings: How the recent economic recession changed advertising in retirement financial services Lee, Tae Jun, Chung, Won Jun, Paik, Christopher Citation : JOURNAL OF FINANCIAL SERVICES MARKETING, v.16, no.3/4, pp.244 - 262, 2011 |
