| 2014 |
Article |
금융광고에 사용된 공시정보의 제시형태와 금융소비자의 개인적 특성이 판단의 어림법에 미치는 영향: 노력 휴리스틱을 중심으로 이태준 Citation : 광고학연구, v.25, no.1, pp.7 - 26, 2014 |
| 2014 |
Article |
The Impact of Regulatory Focus and Message Frame on Consumers' Responses to Promotional Campaigns on Social Networking Sites (SNSs) Han, Kwang-Seok, Lee, Tae Jun Citation : International Journal of Applied Engineering Research, vol. 9, no. 22, pp. 14835-14845, 2014 |
| 2014 |
Article |
A Comparative Study of Product Placement Regulations in Broadcasting in South Korea and the United States 이태준, 정원준 Citation : 광고학연구, v.25, no.3, pp.199 - 221, 2014 |
| 2014 |
Article |
A Content Analysis of Gender Roles on Korean Financial Services Organizations’ Websites: Are They Targeted to Women? Chung, Wonjun, Lee, Tae Jun Citation : 한국광고홍보학보, vol. 16, no. 3, pp. 122-156, 2014 |
| 2014 |
Article |
버스 외부 광고효과에 관한 연구 : 경쟁매체와의 비교를 중심으로 고한준, 이종민, 이태준 Citation : 광고학연구, v.25, no.7, pp.187 - 213, 2014 |
| 2013 |
Article |
Influence of Engagement and Interactivity Level on Accessibility and Diagnosticity in Smart Signage Han, Kwang Seok, Chin, Hong Kun, Lee, Tae Jun Citation : INTERNATIONAL JOURNAL OF DIGITAL CONTENT TECHNOLOGY AND ITS APPLICATIONS, v.7, no.11, 2013 |
| 2013 |
Article |
Effects of Ethnic Identity on Perceived Advertisers' Motives in Values Advocacy Advertising Lee, Yoon-Joo, Liu, Yung-I, Lee, Tae Jun Citation : JOURNAL OF PROMOTION MANAGEMENT, v.19, no.5, pp.583 - 604, 2013 |
| 2013 |
Article |
The role of creative strategy, ad disclosure and regulatory focus in investors’ decision making: An experimental investigation Lee, Tae Jun, Yun, Tai Woong, Han, Kwang Seok Citation : JOURNAL OF FINANCIAL SERVICES MARKETING, v.18, no.1, pp.158 - 176, 2013 |
| 2013 |
Article |
광고공시정보의 제시형태와 잠재적 결과에 대한 정교화성향이 금융소비자의 의사결정에 미치는 영향에 관한 실험연구 이태준, 윤태웅 Citation : 한국광고홍보학보, v.15, no.3, pp.33 - 62, 2013 |
| 2013 |
Article |
Current Agency-Client Perspectives on Product Placement in Korea Lee, Tae Jun, Lee, Jonghyuk Citation : 광고학연구, v.24, no.4, pp.121 - 142, 2013 |
