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| Issue Date | Type | Title |
|---|---|---|
| 2006 | Working Paper | Impulse Buying Behaviors on the Internet Series : KDI School Working Paper 06-09 |
| 2006 | Book Chapter | Chinese Consumer's Evaluation of Hybrid Products: Effects of Decomposition , Brand and Ethnocentrism Book : Creating Images and the Psychology of Marketing CommunicationsPublisher : Psychology Press |
| 2006 | Article | Cross-Gender Brand Extensions: Effects of Gender of the Brand, Gender of Consumer, and Product Type on Evaluation of Cross-Gender Extensions Citation : Advances in Consumer Research, vol. 33, pp. 67-74, 2006 |
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