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| Issue Date | Type | Title |
|---|---|---|
| 1997 | Conference | Consumer’s Susceptibility to Reference Group Influences in the USA and Singapore: A comparison between an Individualistic and a Collectivistic Culture Conference Name : Sixth Symposium on Cross-Cultural Consumer and Business StudiesPlace : US |
| 1999 | Book Chapter | The Celebrity Endorser and Product Images: To Be or Not To Be Congruent? Two Perspectives from the Match-Up Hypothesis and Mandler’s Model Book : AMA Winter Educators’ Conference ProceedingsPublisher : American Marketing Association |
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