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Issue Date Type Title
2012 Article The Influence Of Media On Attitudinal And Behavioral Changes: Acceptance Of Culture And Products

Lita, Rahmiati, Cho, Yoon Cheong

Citation : International Business & Economics Research Journal, vol. 11, no. 12, pp. 1433-1444, 2012
2012 Article A Content Analysis of Advertising Transitions: Impact of Brand Name, Persona, And Appeals

Kim, Kyunghee, Cho, Yoon Cheong

Citation : Journal of Business & Economics Research, v.10, no.9, pp.501 - 511, 2012
2012 Article The Effects Of Customer Dissatisfaction On Switching Behavior In The Service Sector

Cho, Yoon Cheong, Song, Juyeon

Citation : Journal of Business & Economics Research, vol. 10, no. 10, pp. 579-591, 2012
2010 Article Analyzing The Effects Of Product Labels Messages On Consumers’ Attitudes And Intentions

Mihaela-Roxana, Ifrim, Cho, Yoon Cheong

Citation : Journal of Business & Economics Research, vol. 8, no. 11, pp. 125-136, 2010
2010 Article Assessing Customer Satisfaction and Acceptance on Perishable Goods In the “Telepresent” Environments

Cho, Yoon Cheong

Citation : Journal of Business & Economics Research, vol. 8, no. 9, pp. 23-35, 2010
2019 Article Effects of Advertising Campaign on the Salesperson’s Performance: Should a Multilevel Marketing Firm Advertise Its Brand to Customers?

Yoo, Changjo, Cho, Yoon Cheong

Citation : The Journal of Industrial Distribution & Business, vol. 10, no. 6, pp. 7-17, 2019
2019 Article Investigating Utility, Attitude, Intention, and Satisfaction of Skill-Sharing Economy

La, Soo-Jung, Cho, Yoon Cheong

Citation : The Journal of Industrial Distribution & Business, vol. 10, no. 1, pp. 39-49, 2019
2019 Article Analyzing Consumer Socialization of Child: An Empirical Study of Elementary Students

Shin, Ji Hoon, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 5, no. 4, pp. 9-14, 2019
2019 Working Paper Exploring Determinants of Performance Indicator and Customer Satisfaction of Accommodation Sharing: Implication on Tourism Competitiveness

Cho, Yoon Cheong

Series : KDI School Working Paper 19-20
2019 Article Exploring Corporate Social Responsibility Dimensions that Affect Customer Satisfaction and Loyalty

Mo, Sujin, Cho, Yoon Cheong

Citation : Journal of Marketing Thought, vol. 6, no. 2, pp. 1-11, 2019
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