| 2007 |
Working Paper |
Extending the Fit Hypothesis in Brand Extensions: Effects of Situational Involvement, Consumer Innovativeness and Extension Incongruity on Evaluation of Brand Extensions Jung, Kwon, Tey, Leslie Series : KDI School Working Paper 07-06 |
| 2005 |
Working Paper |
Coupon Redemption Behaviors among Korean Consumers: Effects of Distribution Method, Face Value, and Benefits on Coupon Redemption Rates in Service Sector Jung, Kwon, Lee, Boon Young Series : KDI School Working Paper 05-14 |
| 2004 |
Working Paper |
Culture's Consequences on Consumer Behavior Kau, Ah Keng, Jung, Kwon Series : Research Paper Series #2004-001 (MKTG) |
| 2004 |
Book |
Understanding Singaporeans: Values, Lifestyles, Aspirations and Consumption Behaviors Kau, Ah Keong, Jung, Kwon, Tambyah, Siok Kuan, Tan, Soo Jiuan Publisher : World Scientific |
| 2006 |
Working Paper |
Impulse Buying Behaviors on the Internet Jung, Kwon, Lim, Clement Series : KDI School Working Paper 06-09 |
| 2006 |
Book Chapter |
Chinese Consumer's Evaluation of Hybrid Products: Effects of Decomposition , Brand and Ethnocentrism Jung, Kwon, Kau, Ah Keng Book : Creating Images and the Psychology of Marketing CommunicationsPublisher : Psychology Press |
| 2002 |
Working Paper |
A Structural Model of Market Orientation Effects on Entrepreneurial Values and Performance of SMEs Lee, Khai Sheang, Tan, Soo-Jiuan, Jung, Kwon |
| 1998 |
Book Chapter |
Clustering of singaporeans Jung, Kwon Book : Seven Faces of Singaporeans: Their Values, Aspirations, and LifestylesPublisher : Prentice Hall |
| 2006 |
Article |
Cross-Gender Brand Extensions: Effects of Gender of the Brand, Gender of Consumer, and Product Type on Evaluation of Cross-Gender Extensions Jung, Kwon, Lee, Winston Citation : Advances in Consumer Research, vol. 33, pp. 67-74, 2006 |
| 2008 |
Working Paper |
Effects of Price Comparison Site on Price and Value Perceptions in Online Purchases Lee, Sun, Jung, Kwon Series : KDI School Working Paper Series 08-01 |
