| 2019 |
Article |
Value Systems and Adaptation: A Typology of North Korean Defectors Jung, Kwon, Stephan Haggard, Choi, Chang Yong Citation : International Journal of Korean Unification Studies, vol. 28, no. 2, pp. 67-96, 2019 |
| 2012 |
Conference |
Analysis of Online Shopping Comparison Sites: Effects of Price Comparison Site Information, Online Shoppers’ Price Consciousness and Product Type on Price and Value Perceptions Jung, Kwon, Cho, Yoon Cheong, Lee, Sun Conference Name : 2012 Global Marketing Conference at SeoulPlace : KO |
| 2017 |
Working Paper |
Extending the Fit Hypothesis in Brand Extensions: Effects of Situational Involvement, Consumer Innovativeness and Extension Jung, Kwon, Leslie TEY Series : KDI School Working Paper 07-06 |
| 2010 |
Working Paper |
Credit Card Usage Behaviors among Elderly Korean Consumers Jung, Kwon Series : KDI School Working Paper 10-06 |
| 2010 |
Working Paper |
Four Faces of Silver Consumers: A Typology, Their Aspiration, and Life Satisfaction of Older Korean Consumers Jung, Kwon Series : KDI School Working Paper 10-02 |
| 2015 |
Article |
The Effect of Online External Reference Price on Perceived Price, Store Image, and Risk Kang, Moon Young, Jung, Kwon Citation : The Journal of Business Inquiry, vol. 14, no. 1, pp. 41-58, 2015 |
| 2014 |
Article |
Online Shoppers' Response to Price Comparison Sites Jung, Kwon, Cho, Yoon Cheong, Lee, Sun Citation : Journal of Business Research, vol. 67, no. 10, pp. 2079-2087, 2014 |
| 2010 |
Article |
Searching for Boundary Conditions for Successful Brand Extensions Jung, Kon, Tey, Leslie Citation : JOURNAL OF PRODUCT AND BRAND MANAGEMENT, v.19, no.4, pp.276 - 285, 2010 |
| 2019 |
Working Paper |
A Typology and Life Satisfaction of Older Koreans: A Longitudinal Comparison Jung, Kwon Series : KDI School Working Paper 19-12 |
| 2015 |
Book Chapter |
The Seven Faces of Singapore - Initial Findings from a Large-scale Representative Life Style Study Jung, Kwon, Jochen Wirtz, Kau Ah Keng, Tan Soo Jiuan Book : Proceedings of the 1997 World Marketing CongressPublisher : Springer International Publishing |
