Contents
Analysis of Online Shopping Comparison Sites: Effects of Price Comparison Site Information, Online Shoppers’ Price Consciousness and Product Type on Price and Value Perceptions
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- Issue Date
- 2012-07
- Publisher
- KSMS(Korean Scholars of Marketing Science)
- Conf. Name
- 2012 Global Marketing Conference at Seoul
- Place
- KO
COEX, Seoul, Republic of Korea
- Conference Date
- 2012-07-19
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