Contents

Analysis of Online Shopping Comparison Sites: Effects of Price Comparison Site Information, Online Shoppers’ Price Consciousness and Product Type on Price and Value Perceptions

Jung, Kwon / Cho, Yoon Cheong / Lee, Sun

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Issue Date
2012-07
Publisher
KSMS(Korean Scholars of Marketing Science)
URI
http://archives.kdischool.ac.kr/kdi_dev/handle/11125/29690
Conf. Name
2012 Global Marketing Conference at Seoul
Place
KO
COEX, Seoul, Republic of Korea
Conference Date
2012-07-19
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