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Issue Date | Type | Title |
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2012 | Conference | Analysis of Online Shopping Comparison Sites: Effects of Price Comparison Site Information, Online Shoppers’ Price Consciousness and Product Type on Price and Value Perceptions Conference Name : 2012 Global Marketing Conference at SeoulPlace : KO |
2008 | Working Paper | Effects of Price Comparison Site on Price and Value Perceptions in Online Purchases Series : KDI School Working Paper Series 08-01 |
2014 | Article | Online Shoppers' Response to Price Comparison Sites Citation : Journal of Business Research, vol. 67, no. 10, pp. 2079-2087, 2014 |