| 2023 |
Article |
The effect of E-Government website evaluation on user satisfaction and intention to use: the mediating role of warmth and competence judgment on government Lee, Byung-Kwan, Lee, Eun Hee, Lee, Tae Jun Citation : Information Communication and Society, vol. 26, no. 9, pp. 1868-1889, 2023 |
| 2020 |
Development Studies Series |
The Effect of Information Type (Inforgraphic vs. Text) on an E- Government Site on User’s Attitudes and Responses to the Site: Moderating Roles of User Information Processing Tendency (Visual vs.Verbal) and Information Literacy Lee, Tae Jun Series : Development Studies Series 19 |
| 2021 |
Article |
The effects of citizen knowledge on the effectiveness of government communications on nuclear energy policy in south korea Lee, Tae Jun, Ko, Myeong Chul Citation : Information (Switzerland), vol. 12, no. 1, pp. 1-20, 2021 |
| 2020 |
Article |
The effects of information literacy on trust in government websites: Evidence from an online experiment Lee, Tae Jun, Lee, Byung-Kwan, Lee-Geiller, Seulki Citation : International Journal of Information Management, vol. 52, 2020 |
| 2014 |
Article |
The Impact of Regulatory Focus and Message Frame on Consumers' Responses to Promotional Campaigns on Social Networking Sites (SNSs) Han, Kwang-Seok, Lee, Tae Jun Citation : International Journal of Applied Engineering Research, vol. 9, no. 22, pp. 14835-14845, 2014 |
| 2012 |
Article |
The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions Lee, Tae Jun, Yun, Tai Woong, Haley, Eric Citation : JOURNAL OF CONSUMER AFFAIRS, v.46, no.2, pp.260 - 287, 2012 |
| 2013 |
Article |
The role of creative strategy, ad disclosure and regulatory focus in investors’ decision making: An experimental investigation Lee, Tae Jun, Yun, Tai Woong, Han, Kwang Seok Citation : JOURNAL OF FINANCIAL SERVICES MARKETING, v.18, no.1, pp.158 - 176, 2013 |
| 2022 |
Development Studies Series |
The Social Perception of Government and its Effect on the Use of E-Government Lee, Byung-Kwan, Lee, Eun Hee, Lee, Tae Jun Series : Development Studies Series DP 22-01 |
| 2020 |
Development Studies Series |
Trust in Government and Social Media Competence as Primary Drivers: Examining CitizensʼIntentions to Adopt Digital Government Applications for Risk Management Lee, Tae Jun Series : Development Studies Series 15 |
| 2022 |
Article |
Understanding the role of new media literacy in the diffusion of unverified information during the COVID-19 pandemic Lee, Eun Hee, Lee, Tae Jun, Lee, Byung-Kwan Citation : New Media and Society, 2022 |
| 2011 |
Article |
Understanding your retirement savings: How the recent economic recession changed advertising in retirement financial services Lee, Tae Jun, Chung, Won Jun, Paik, Christopher Citation : JOURNAL OF FINANCIAL SERVICES MARKETING, v.16, no.3/4, pp.244 - 262, 2011 |
| 2011 |
Article |
US Retirement Financial Services Advertising's Financial Information Provisions, Communication Strategies and Judgmental Heuristic Cues Lee, Tae Jun, Haley, Eric, Yun, Tai Woong, Chung, Won Jun Citation : JOURNAL OF CONSUMER AFFAIRS, v.45, no.3, pp.391 - 418, 2011 |
| 2019 |
Article |
Using government websites to enhance democratic E-governance: A conceptual model for evaluation Seulki Lee-Geiller, Lee, Tae Jun Citation : Government Information Quarterly, vol. 36, no. 2, pp. 208-225, 2019 |
| 2019 |
Article |
Using Instagram While "In a Relationship" - The Roles of Narcissism and Self-Esteem Eunji Lee, Tae Rang Choi, Lee, Tae Jun, Yongjun Sung Citation : Journal of Individual Differences, vol. 40, no. 2, pp. 111-117, 2019 |
| 2017 |
Article |
What You Think You Know: The Effects of Prior Financial Education and Readability on Financial Disclosure Processing Lee, Taejun (David), Yun, TaiWoong, Haley, Eric Citation : JOURNAL OF BEHAVIORAL FINANCE, v.18, no.2, pp.125 - 142, 2017 |
| 2011 |
Article |
Young adults' responses to product placement in movies and television shows : A comparative study of the United States and South Korea Lee, Tae Jun, Sung, Yong Jun, Choi, Se Jung Citation : INTERNATIONAL JOURNAL OF ADVERTISING, v.30, no.3, pp.479 - 507, 2011 |
| 2016 |
Article |
거버넌스 전략으로서 공공브랜딩의 정책 효과에 관한 연구: 정부 기관의 브랜드 성격을 중심으로 이태준 Citation : 광고연구, no.110, pp.5 - 33, 2016 |
| 2016 |
Article |
게임 내 광고(In-Game Advertising)의 문화계발 효과(Cultivation Effect)에 관한 연구: 주관적 웰빙에 대한 물질주의와 사회비교 의식의 매개적 역할을 중심으로 이태준 Citation : 소비자문제연구, v.47, no.1, pp.167 - 190, 2016 |
| 2016 |
Article |
과학기술 정책커뮤니케이션에 대한 정책공중간 상호지향성 분석 이태준 Citation : 커뮤니케이션학 연구, vol. 24, no. 3, pp. 33-65, 2016 |
| 2013 |
Article |
광고공시정보의 제시형태와 잠재적 결과에 대한 정교화성향이 금융소비자의 의사결정에 미치는 영향에 관한 실험연구 이태준, 윤태웅 Citation : 한국광고홍보학보, v.15, no.3, pp.33 - 62, 2013 |
