Contents
Consumer’s Susceptibility to Reference Group Influences in the USA and Singapore: A comparison between an Individualistic and a Collectivistic Culture
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Hsu, Chung-kue | - |
| dc.contributor.author | Jung, Kwon | - |
| dc.date.available | 2018-12-06T05:40:44Z | - |
| dc.date.created | 2018-01-31 | - |
| dc.date.issued | 1997-12 | - |
| dc.identifier.uri | http://archives.kdischool.ac.kr/kdi_dev/handle/11125/29791 | - |
| dc.language | English | - |
| dc.publisher | Department of Business Administration | - |
| dc.title | Consumer’s Susceptibility to Reference Group Influences in the USA and Singapore: A comparison between an Individualistic and a Collectivistic Culture | - |
| dc.type | Conference | - |
| dc.identifier.bibliographicCitation | Sixth Symposium on Cross-Cultural Consumer and Business Studies, pp.61 - 67 | - |
| dc.description.journalClass | 2 | - |
| dc.citation.conferenceDate | 1997-12-10 | - |
| dc.citation.conferencePlace | US | - |
| dc.citation.conferencePlace | Honolulu, Hawaii | - |
| dc.citation.endPage | 67 | - |
| dc.citation.startPage | 61 | - |
| dc.citation.title | Sixth Symposium on Cross-Cultural Consumer and Business Studies | - |
| dc.contributor.affiliatedAuthor | Jung, Kwon | - |
| dc.type.docType | null | - |
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