Culture's Influence on Consumer Behavior: Differences in Ethnic Groups in a Multiracial Asian Country
Jung, Kwon / Kau, Ah Keng
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- Issue Date
- 2003-10-11
- Publisher
- Association for Consumer Research
- URI
- http://archives.kdischool.ac.kr/kdi_dev/handle/11125/29766
- Conf. Name
- 2003 ACR North American Conference Program
- Place
- US
The Fairmont Royal York, Toronto, Canada
- Conference Date
- 2003-10-08
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