Contents

Analysis of Online Shopping Comparison Sites: Effects of Price Comparison Site Information, Online Shoppers’ Price Consciousness and Product Type on Price and Value Perceptions

Jung, Kwon / Cho, Yoon Cheong / Lee, Sun

DC Field Value Language
dc.contributor.authorJung, Kwon-
dc.contributor.authorCho, Yoon Cheong-
dc.contributor.authorLee, Sun-
dc.date.available2018-12-06T05:39:09Z-
dc.date.created2018-02-05-
dc.date.issued2012-07-
dc.identifier.urihttp://archives.kdischool.ac.kr/kdi_dev/handle/11125/29690-
dc.languageEnglish-
dc.publisherKSMS(Korean Scholars of Marketing Science)-
dc.titleAnalysis of Online Shopping Comparison Sites: Effects of Price Comparison Site Information, Online Shoppers’ Price Consciousness and Product Type on Price and Value Perceptions-
dc.typeConference-
dc.identifier.bibliographicCitation2012 Global Marketing Conference at Seoul-
dc.description.journalClass2-
dc.citation.conferenceDate2012-07-19-
dc.citation.conferencePlaceKO-
dc.citation.conferencePlaceCOEX, Seoul, Republic of Korea-
dc.citation.title2012 Global Marketing Conference at Seoul-
dc.contributor.affiliatedAuthorJung, Kwon-
dc.contributor.affiliatedAuthorCho, Yoon Cheong-
dc.type.docTypenull-
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