Analysis of Online Shopping Comparison Sites: Effects of Price Comparison Site Information, Online Shoppers’ Price Consciousness and Product Type on Price and Value Perceptions
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Jung, Kwon | - |
dc.contributor.author | Cho, Yoon Cheong | - |
dc.contributor.author | Lee, Sun | - |
dc.date.available | 2018-12-06T05:39:09Z | - |
dc.date.created | 2018-02-05 | - |
dc.date.issued | 2012-07 | - |
dc.identifier.uri | http://archives.kdischool.ac.kr/kdi_dev/handle/11125/29690 | - |
dc.language | English | - |
dc.publisher | KSMS(Korean Scholars of Marketing Science) | - |
dc.title | Analysis of Online Shopping Comparison Sites: Effects of Price Comparison Site Information, Online Shoppers’ Price Consciousness and Product Type on Price and Value Perceptions | - |
dc.type | Conference | - |
dc.identifier.bibliographicCitation | 2012 Global Marketing Conference at Seoul | - |
dc.description.journalClass | 2 | - |
dc.citation.conferenceDate | 2012-07-19 | - |
dc.citation.conferencePlace | KO | - |
dc.citation.conferencePlace | COEX, Seoul, Republic of Korea | - |
dc.citation.title | 2012 Global Marketing Conference at Seoul | - |
dc.contributor.affiliatedAuthor | Jung, Kwon | - |
dc.contributor.affiliatedAuthor | Cho, Yoon Cheong | - |
dc.type.docType | null | - |
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