| 2013 |
Article |
Effects of Ethnic Identity on Perceived Advertisers' Motives in Values Advocacy Advertising Lee, Yoon-Joo, Liu, Yung-I, Lee, Tae Jun Citation : JOURNAL OF PROMOTION MANAGEMENT, v.19, no.5, pp.583 - 604, 2013 |
| 2013 |
Article |
The role of creative strategy, ad disclosure and regulatory focus in investors’ decision making: An experimental investigation Lee, Tae Jun, Yun, Tai Woong, Han, Kwang Seok Citation : JOURNAL OF FINANCIAL SERVICES MARKETING, v.18, no.1, pp.158 - 176, 2013 |
| 2013 |
Article |
광고공시정보의 제시형태와 잠재적 결과에 대한 정교화성향이 금융소비자의 의사결정에 미치는 영향에 관한 실험연구 이태준, 윤태웅 Citation : 한국광고홍보학보, v.15, no.3, pp.33 - 62, 2013 |
| 2013 |
Article |
Current Agency-Client Perspectives on Product Placement in Korea Lee, Tae Jun, Lee, Jonghyuk Citation : 광고학연구, v.24, no.4, pp.121 - 142, 2013 |
| 2013 |
Article |
Effects of mutual fund advertising disclosures on investor information processing and decision-making Lee, Tae Jun, Yun, Tai Woong, Haley, Eric Citation : JOURNAL OF SERVICES MARKETING, v.27, no.2, pp.104 - 117, 2013 |
| 2012 |
Article |
기업의 사회적 책임공시 유형의 설득효과에 대한 실증적 연구: 소비자의 사회적 책임성향과 광고회의의 조절적 효과 중심으로 이태준, 윤태웅, 홍석민 Citation : 광고연구, no.95, pp.78 - 109, 2012 |
| 2012 |
Article |
The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions Lee, Tae Jun, Yun, Tai Woong, Haley, Eric Citation : JOURNAL OF CONSUMER AFFAIRS, v.46, no.2, pp.260 - 287, 2012 |
| 2011 |
Article |
Adherence of Retirement Mutual Fund Providers to the Securities and Exchange Commission (SEC)'s Advertising Guidance: Provision and Readability of Advertising Disclosure Lee, Tae Jun, Chung, Won Jun, Haley, Eric Citation : JOURNAL OF CONSUMER POLICY, vol. 34, pp. 455-474, 2011 |
| 2011 |
Article |
US Retirement Financial Services Advertising's Financial Information Provisions, Communication Strategies and Judgmental Heuristic Cues Lee, Tae Jun, Haley, Eric, Yun, Tai Woong, Chung, Won Jun Citation : JOURNAL OF CONSUMER AFFAIRS, v.45, no.3, pp.391 - 418, 2011 |
| 2011 |
Article |
Changes in Advertising Strategies During an Economic Crisis: An Application of Taylor's Six-Segment Message Strategy Wheel Lee, Tae Jun, Taylor, Ronald E., Chung, Won Jun Citation : JOURNAL OF APPLIED COMMUNICATION RESEARCH, v.39, no.1, pp.75 - 91, 2011 |
