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Issue Date Type Title
2008 Article Effects Of Social Networking Sites (SNSs) On Hyper Media Computer Mediated Environments (HCMEs)

Cho, Yoon Cheong

Citation : International Business & Economics Research Journal, vol. 7, no. 7, pp. 27-40, 2008
2007 Article Measuring Customer Attitudes Toward Single vs. Hybrid Retail Formats: Impact of Gender And Brand Name Familiarity

Cho, Yoon Cheong

Citation : Journal of Applied Business Research, vol. 23, no. 4, pp. 79-92, 2007
2008 Article Assessing User Attitudes Toward Mobile Commerce In The U.S. Vs. Korea: Implications For M-Commerce CRM

Cho, Yoon Cheong

Citation : Journal of Business & Economics Research, vol. 6, no. 2, pp. 91-102, 2008
2006 Article Measuring E-Satisfaction Of Interactive Online Communication System

Cho, Yoon Cheong

Citation : Review of Business Information Systems, vol. 10, no. 4, pp. 1-16, 2006
2004 Article Consumer Choice Behavior on the Web: The Effects of Product Attributes on Willingness to Purchase

Cho, Yoon Cheong, Ha, Joseph

Citation : Journal of Business & Economics Research, vol. 2, no. 10, pp. 75-87, 2004
2005 Article Assessing Country-of-Origin Effects: The Impact of An International Event

Cho, Yoon Cheong, Ha, Joseph

Citation : JOURNAL OF APPLIED BUSINESS RESEARCH, vol. 21, no. 3, pp. 47-59, 2005
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