| 2001 |
Article |
Singaporeans' Attitudes Towards Work, Pecuniary Adherence, Materialism, Feminism, Environmental Consciousness and Media Credibility Jiuan, Tan Soo, Wirtz, Jochen, Jung, Kwon, Keng, Kau Ah Citation : Singapore Management Review, vol. 23, no. 1, pp. 59-86, 2001 |
| 1999 |
Article |
The Seven Faces of Singaporeans: A Typology of Singapore Consumers and Their Aspirations and Life Satisfaction Jung, Kwon, Wirtz, Jochen, Tan, Soo-Jiuan, Kau, Ah Keng Citation : ASIA PACIFIC JOURNAL OF MANAGEMENT, v.16, no.2, pp.229 - 248, 1999 |
| 2000 |
Article |
The Influence of Materialistic Inclination on Values, Life Satisfaction and Aspirations: An Empirical Analysis Keng, Kau Ah, Jung, Kwon, Jiuan, Tan Soo, Wirtz, Jochen Citation : SOCIAL INDICATORS RESEARCH, v.49, no.3, pp.317 - 333, 2000 |
| 1999 |
Article |
Extending the Match-Up Hypothesis in Celebrity Advertising: The Effects of Celebrity and Product Incongruity and a Moderating Role of Consumers’ Optimum Stimulation Level Jung, Kwon, Kau, Ah Keng, Wong, Chock Fang Citation : Advances in Consumer Research, vol. 26, 1999 |
| 1998 |
Article |
Book Review "Korean Management: Global Strategy and Cultural Transformation, New York: Walter de Gruyter" Jung, Kwon Citation : Research & Practice in Human Resource Management, v.6, no.1, pp.107 - 108, 1998 |
| 1996 |
Article |
Forming and Updating of Product Category Perceptions: The Influence of Goals and Discrepancy Coupey, Eloise, Jung, Kwon Citation : PSYCHOLOGY & MARKETING, v.13, no.7, pp.695 - 713, 1996 |
| 2009 |
Working Paper |
Are Entrepreneurs and Managers Different? Values and Ethical Perceptions of Entrepreneurs and Managers Jung, Kwon Series : KDI School Working Paper 09-18 |
| 2010 |
Working Paper |
Credit Card Usage Behaviors among Elderly Korean Consumers Jung, Kwon Series : KDI School Working Paper 10-06 |
| 1999 |
Book Chapter |
The Celebrity Endorser and Product Images: To Be or Not To Be Congruent? Two Perspectives from the Match-Up Hypothesis and Mandler’s Model Hsu, Chung-kue, Motley, Carol, Jung, Kwon Book : AMA Winter Educators’ Conference ProceedingsPublisher : American Marketing Association |
| 2010 |
Working Paper |
Four Faces of Silver Consumers: A Typology, Their Aspiration, and Life Satisfaction of Older Korean Consumers Jung, Kwon Series : KDI School Working Paper 10-02 |
