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Issue Date | Type | Title |
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2013 | Article | The role of creative strategy, ad disclosure and regulatory focus in investors’ decision making: An experimental investigation Citation : JOURNAL OF FINANCIAL SERVICES MARKETING, v.18, no.1, pp.158 - 176, 2013 |
2013 | Article | Effects of mutual fund advertising disclosures on investor information processing and decision-making Citation : JOURNAL OF SERVICES MARKETING, v.27, no.2, pp.104 - 117, 2013 |