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Issue Date
Type
Title
2016
Article
거버넌스 전략으로서 공공브랜딩의 정책 효과에 관한 연구: 정부 기관의 브랜드 성격을 중심으로
이태준
Citation
: 광고연구, no.110, pp.5 - 33, 2016
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brand personality
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government officers
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policy consumers
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공공브랜딩
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브랜드 성격
1
정책 순응도
1
정책소비자
1
Date issued
2016
1
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